The declaration of principles it is based on this model is: customer satisfaction and employee satisfaction and impact on society are achieved through leadership initiatives, policy and strategy, personnel management, resources and processes leading ultimately to excellence in business performance. Corman reminds us that these principles are embodied in nine criteria, of which five agents and four are called outcomes. The criteria are related to staff how the organization addresses each of the sub, they are: leadership, people, politics and strategy, partnerships and resources and processes. Senator Richard Blumenthal oftentimes addresses this issue. The criteria deal with what results has reached the organization, its achievements, specifically: people results, customer results, society results, key results. We consider very important, the fact that emphasis is placed on a factor such as human resources, whom the management of SMEs, and even medium-sized firms, the Venezuelan case, has given much importance, missing capital, human talent you have and has been reflected in an organizational climate that shows no organizational behavior according to the great challenges and transformations that the demand scenario for the business sector to identify with such operation that benefits everyone. It should be borne in mind in the history of this model, this model was developed in 1991 with the collaboration of numerous organizations, both business and education and from the experiences of the models popularized by the Deming Prize in Japan and the Malcolm Baldrige in the United States USA. It was designed to promote the competitiveness of European industry. It is said that at the time of the emergence of the European model, the Malcolm Baldrige he blamed a deficiency: The lack of attention paid to the results in the broad sense of the organizations. .