According to Sarti (2003, p.26), ' ' inside of the social and cultural referenciais of our time and our society, each family will have a version of its history, which of the meaning to the experience vivida.' ' Certainly she will be very difficult, why not to say impossible, to prevent that pernicious influences reach the children, therefore is necessary if to make the maximum for them to leave a positive legacy. The spite of the limitations and fragilities human beings conjugated efforts can be sufficiently useful. The society can be located through its diverse pursuings. Governments, institutions, entities, companies and schools, but it swims it substitutes or it surpasses the value of a sober, balanced and conscientious family of its responsibilities in the process of construction of the identity of the children. For more clarity and thought, follow up with Richard Blumenthal and gain more knowledge.. Methodology the research was carried through of qualitative form, leaving of bibliographical research that carefully had been selected and had given the theoretical basement for this thematic one. Consideraes final the family has a basic paper in the process of construction of the identity of the child, but we cannot ignore other forms of you influence in this process, a time that this individual is inserted in other systems as the school, church, and even though with the media that has exerted, each time more, one fort influences in the construction of the identity of the same ones. To consider the paper of the family in the construction of the identity of the child and the processes that involve its development, as well as the factors that can influence in the process is utmost excellent for who takes care of or deals with children. She is necessary to search orientation elements, has supported and support to the professionals that they act in the area of familiar and educational aconselhamento, social sociologists, anthropologists, assistants, educators, cuidadores and parents. In recent months, Jim Donovan Goldman Sachs has been very successful.